Search engine marketing (SEM) blast traditional AD promotion marketing in recent years. SEM provides a new advertising channel of AD world with most efficiency which mostly based on its audience's attitude, turning negative accept to initiate search behavior. So what's the major ways of search engine marketing? There are 2 core elements of SEM. Search engine advertising and search engine optimization.
Search engine advertising push the AD to target audience which query in engines, it's a quick way to launch your info to public but seems expensive, and you can get the result in timely. To publish the AD, there are a lot of works to do, market analysis, target consideration, prepare the campaign/adgroup/keywords/creative, monitor, revise and optimize the AD when they're living, gather up all data and analysis them to generate the final reports. All these work for a target, ROI.
Search engine optimization focus on how to optimize your website and get highest ranking in organic searching result of search engines, for example, when visitor query in Google, your website come to top 1 in Google result. In this case, you won't pay anything to Google, It's free but depend on your website user friendly and/or search engine friendly.
You may regard them as perfect ways of promotion of your products or service, and maybe you would take those actions in China. These days, China becomes the growing economy miracle today, and most of international branding companies would prefer to expand their marketing share in China. Meanwhile, they had to popularize their branding info and products/service through networks, TV, press and so on, and one of the useful factors is search engine marketing. In fact, SEM is growing faster than any ways of traditional advertising.
We focus on the oncoming boom of online-marketing (it's maturated in US and EU indeed) and we get a lot experience of search engine marketing (SEM) in China. In many industrial, such as IT, FMCG (Fast Moving Consumer Goods), cosmetic and transportation, we provided the professional SEM service and got significant ROI to customers.