When we got huge of source data from various of tracking system, it's a big challenge to filter out something useful of our project. Although most of tracking system can provide a user-friendly data console which developed by their engineers, none of them can consolidate all useful info which from client requirement and all of them can't integrate with other systems.
If we have to seek for some special tracking result from our end, we'd better to think about all of tracking and analysis flow before the campaign running. For instance, we need to calculate the CPA and spending percentage of order which referring from MSN banner and Google and other media, we have to get data from Google Adwords, other platform, our website tracking system, and analyze the traffic, cost, percentage rate and so on. After analysis, not only we can get the CPV of all media, but also we can find out the cost per conversion of each media, it will dramatically unfold all source performance in one table.
There is not complicated mathematic logic when analyzing, but it would have some ways to get tracking source you want and would take some time to fulfill the analysis. So far we had make most of online media be trackable which linking with the website, and help many clients know their media investment clearly and their ROI. If you also facing the tracking and analysis problem, or you want to make effective of your advertising, please contact us for better solutions.