We often talk about online campaign tracking, but what else should be record and why we need to track record? Usually, there are something we would concern about in our online campaigns, something important for work.
Fundamental traffic info : they are visit, pageview, time spent, bounce rate, coming source for web and keyword, click, ppc, etc for paid search.
Advanced info : would be some important factors which measure the campaign directly, such as conversion which may be registration/order, CPA (cost per acquisition), funnel, ROI, etc.
All those items above can not be separated in an online campaign, they are so close and impel the campaign performance together, no matter search engine marketing or display ad buying. When we get all necessary data we can measure out campaign result and how to invest in future.
How tracking? There are too many tracking system, free or paid. Many tracking systems known by peoples which using in big companies, but all of them can't provide a easy way to show us what data we demand. We won't decide which system is the best, we only use the right tool to track a right data.
In some cases, we help client to plan and perform media tracking with a complicated way, also we provide useful analysis to finish the round of campaign.