Why evaluating is so important before SEO campaign? To be frank, the completed evaluating of your website would be the precondition of overall project. Without evaluating in 3 levels which are keyword level, page level and site level, it's hard to provide the proposal and plan and quotation properly.
Here we'd like to explain what are the 3 levels in our SEO stance served to client. When perform evaluating for SEO campaign, we considered keywords chosen is the fundamental work, and the page optimization should be the group of keywords carrier, moreover, the website structure is the organization of all.
To evaluate the website which need a search engine optimization service, we would following 3 levels above to check and research. We will sum up how many keywords had been core keywords of the site and what other keywords should be included in the site, how about the keyword position and what are their ranking. And then the keywords gathering, which composing the pages, should be prepare for the optimization. For another issues of the pages, we would evaluate how can we improve in search engine friendly effect, also there are something must be clarified which act as obstacles in optimization work, just like technical issues, website guideline etc.
It's necessary to finish the evaluating work before SEO campaign, at least it's important for our work. So we would take this as a part of our SEO work, once evaluated, the campaign plan kick off.